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Meat and Potatoes for Your Affiliate Diet By Beka Ruse
Think of banner ads as the spice in your affiliate diet. Sprinkle them
around, but for a heartier helping of sales, you'll need something
more solid! Learn to give your visitors longer, more descriptive
pre-sales text. Revamp your affiliate advertising using these simple steps:
Pull the Reader in
Pull the Reader in
To convince your audience that your text is worth reading,
make your first sentence or two very interesting. Make a
bold statement, say something seemingly ridiculous, or
appeal to your prospect's emotional side. Then, tie this
grabber in with the rest of your copy.
Introduce the Product
What is the product you're advertising? What does it do? Directly
after your grabber, give a compact explanation of your product.
Keep this explanation short, while still being very clear. This
should still be a very short section of your text.
Explain the Product's Significance
What will it do for me?
By writing your own copy, you can directly target your unique audience.
Make the most of this opportunity! Clearly explain how your readers
will benefit from this product.
No one knows your audience like you do. Suggest a variety of product
uses just for them, and give examples. This is the time
for details - make this section long and rich.
Tell the Reader to Make a Purchase
You've come so far - you've laid out exactly what the product is
and how it will help your unique audience. Now, seal the deal
- tell your readers to purchase the product! Include your affiliate
link in this section.
This step may sound strange, but it's necessary. Often, people
hear about a product and are genuinely interested, but fail to
actually make a purchase. A clear call to a simple action cuts
down on buyer ambivalence. Don't be pushy - just change
your verb tenses to the imperative. Instead of:
Say:
Drive Sales - Use Long Copy
If you don't feel ready to write long copy yourself, ask your
affiliate program manager for help! Many companies release
well-written articles by respected authors that you can reprint
free of charge.
The novelty of the Web is wearing off. People online now are
busy. Surfers won't make a purchase unless you make a great
case for what they'll get out of it. And you're not going to do
that with just a banner ad.
Back to The Marketing Tips Library
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