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Quick and Easy Keyword Research for More Traffic by Ed Duvall
To get visitors to your webpage you really need
to know what keywords people will type into the
search engines to find the service or product your
specific site or webpage offers.
Before you say "Oh no, not another keyword
research article", let me just say you will learn
exactly how to quickly and easily do keyword
research and even createseo friendly pages based
on keywords you find.
Clearly one of the most beneficial ways to generate
more traffic to your site is to create backlinks to it.
Backlinks from relevant sites helps to boost your
page rank and can even get your website, or a
particular webpage, showing on the first pages of
a Google search for that keyword.
Now you don't want just any old backlinks but ones
that contain specific keywords you have optimized
a particular page, blog or website for.
Lets say for your website is about "dog training". A
common and highly sought after keyword, but one
that a new or even established site is going to find
hard to be ranked high for.
Now we all know that trying to get a webpage ranked
in Google for one of the primary search terms is a real
challenge. Those keywords are in effect, out of the
range of most marketers, both in time and money
resources to try to rank for.
So the best possible way to increase search results
and rank in your niche is to select secondary keywords
that still get a lot of searches but don't eliminate you
from the possibility for ranking for them.
Stick with me here because this isn't as hard as you
were perhaps lead to believe.
Now the first thing you should do is to narrow down
the keyword(s) that you want to build or optimize a
webpage for. You can do this very easily by going to
the following website
http://tools.seobook.com/keyword-tools/seobook/index.php
and typing in a primary keyword in the search box.
In the results that show, you are going to get a good
list of the highest searched for keywords related to
the primary keyword you entered in the search box.
You will also find a lot more information presented
that can really help you narrow down your selection.
You are looking for phrases that contain part or all of
the primary keyword that you started your search with.
The next thing you must do is determine what keywords
are being used successfully to market products, services
or websites online. To do this I suggest you use Google
adwords search term tool at
https://adwords.google.com/select/KeywordToolExternal
You can simply copy and paste a keyword from the list
into the form, hit enter and get a list of keywords based
on the one you input and also provide a list of additional
keywords to consider that expands the possibilities even
further.
Most importantly you will see a list of keywords followed
by a box filled in with the color green.
At this point, my suggestion to you is that you choose
a keyword that has good monthly search quantity but
whose box [colored in green] is only about half or less
green. The less green means their is less competition
for that particular keyword phrase.
Now we want to measure the link building competition
for a keyword in Google's search engine by selecting a
keyword from the above list and placing the phrase in
the Google search box using the specific search operator:
inanchor:”your keyword goes here”
Being that we are narrowing our keyword to a specific
one you want to be sure to include the quotation marks
before and after the keyword. if you use the inanchor
operator without the quotation marks it will give results
for every page that contains every word in the phrase
you entered individually or together, instead of the
specific phrase, and doesn't narrow the pages down to
relevant ones that you would be directly competing
for on that particular keyword phrase.
Using the inanchor operator with the quotation marks
will show the results (pages or links) shown (at top right
of page) that contain the exact keyword phrase. These
are sites already using that "keyword search term" on
their webpages.
Note - you can find a full description of all google search
operators here:
http://www.googleguide.com/advanced_operators.html
After you find a suitable keyword with good search volume
and minimal competition and build a webpage around it
you can begin creating backlinks to that page using several
resources. Your backlinks should be from high traffic sites
because they usually get spidered for new information regularly
by the search engines looking for new content and links.
Here are some suggestions:
- Post to forums with your sig file containing the link to
your webpage
Be sure that somewhere you include the specific search
term that you have optimized your webpage for and the link
to that specific page.
Is there an easier way to create backlinks without having
to spend hours and hours of your time doing it?
Yes there are automated sites and systems to help with
creating backlinks. Just be sure the systems fit with your
needs and don't send up red flags to the search engines.
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