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Tips for Finding Your Own Profitable Niche by Ed Duvall
Most of us, and that includes just about anyone who
has been online for even a short while seeking to
setup their own web business, has heard the phrase
"do what you love". Really, the biggest hurdle and
challenges one faces in building a web business is
figuring out just what it is we want to get into -
your niche.
A "niche" is basically a topic or a market that has
enough interest by others that you can develop a site
or a product around. Now if this is your first attempt
at developing your own website or online business and
you don't really know what it is you want to do then
you may want to follow the tips below.
There are of course many other basic challenges that
anyone wanting to set up their own online business must
also consider:
- deciding on a domain name - hosting account - setting
up a website - adding content regularly - automating as
much as possible - list building - marketing, promotion
and traffic - just to name a few.
But none of that really comes into play unless you have
decided exactly what it is you want your website to be
about.
For some people doing what they love comes easy to them
but for many others it's a struggle trying to find out
exactly what they like to do that translates into a web
business. Here are a few things to think about to help
you find your own niche that you will feel fits you best.
The first thing I recommend is that you do some brain
storming about your personal likes and dislikes. Find
a quite spot somewhere, such as your easy chair or
anywhere that works for you, as long as you can limit
the distractions and let your thoughts flow. Have a pen
and paper handy to write down any thing that comes to
mind that could be a niche you would enjoy.
Write down 6-12 ideas that come to mind. If your having
problems coming up with ideas it may take a little more
time. You can also do this over the course of a week or
longer if necessary. After you have your topics written
down then get online and do a keyword search to find out
how many searches are done for the topic your interested
in.
Keep in mind some of your topics will have a good amount
of searches while others will show little or none. You
may have to dig down through the initial keywords to find
a niche that suits you. After you have drilled down to
find your ideal niche then you will want to give some thought
as to how you can serve this niche before you actually set
up your website. Can you solve a pressing problem? Provide
a useful product? You can generally find what people are
looking for by finding and reading forum posts about your
niche.
Picked a keyword from your selected niche that seems to
suit you and go to Google and do a search for it. Take a
look at the top right of the page and see how many web
pages there are about this keyword. If it's 5 figures or
less then I'd say you have a pretty good niche idea to
either set up a mini-site or full blown content site and
then optimize it to obtain a top 10 ranking. If your going
to develop a full content based site keep your keyword list
as you can use it to create content such as articles, RSS
feeds, videos, etc. Using the tips above you should easily
be able to come up with a niche of your own in a relatively
short time.
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