|
Can You Really Become a Marketing "Genius"? © Marty Foley, ConvertMoreTraffic.com
Effective marketing is vitally important no matter what
business you're in. Consider what marketing expert Jay
Abraham said about a vital key to marketing success:
"Anyone can become a virtual marketing genius equivalent
by doing one simple thing: testing."
In other words, learn how to test test various elements of
your marketing to find which of them really work - and
which don't - and you can learn how to market effectively.
Notice that Jay did not say that by testing anyone would
BECOME a marketing genius. He said "marketing genius
EQUIVALENT." In other words, if you're willing to do what
most marketers don't do - test, and adjust accordingly -
the results can be the same.
Yes, by testing, you can generate the same results as a
marketing genius, without having to be one.
Despite the dramatic increases in response that can be
gained through scientific testing, most marketers and
copywriters today still don't take advantage of it. Still
others either don't test enough, or don't test properly.
One reason many don't test is that by focusing on
"institutional advertising," they don't have to be held
accountable for the results (or more likely, the lack of
results) of their marketing.
Their view of an ad's success is, more often than not,
whether it "looks good," "makes people laugh," or "wins
advertising awards." Not whether it produces bottom line
results.
On the other hand, virtually all true marketing experts
preach about the importance of testing your advertising and
marketing. Yes, marketing "geniuses" are usually very big
on testing! Why?
Because even professional marketers often find it very hard
- if not impossible - to predict how prospects will react
in a given marketing situation. So even if you have some
marketing savvy, testing can show you how to boost
response that much further.
You don't have to be able to write a perfect sales letter
on the first draft, or the second, or third. You don't
have to instinctively know what the most profitable price
is for your new product or service. You don't have to guess
which of your potential headlines will pull the most
response.
By scientific testing, the true value of all theories,
opinions and educated guesses are laid bare. If they truly
contribute toward marketing success, testing will prove
it. If they don't, testing will prove that, too.
In short, you don't have to be a literal marketing genius
to generate better conversion rates from your online or
offline marketing efforts. Nor should you always listen to
the marketing advice of others, which may be inaccurate
and unprofitable, although well-meaning.
Your prospects and customers can show you exactly which
marketing approaches are truly most profitable in the above
areas, and many more, if you only test.
More Helpful Resources...
Marty Foley's "Convert More Traffic" private members site |