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The List: Don't Do Business Without It By Rosalind Gardner
The biggest mistake I see online marketers make is that they
aren't building their own list.
It's a HUGE faux pas, and here's why.
Customers must be exposed to a product an average of 7 times
before they buy.
So, if you don't have a way to contact a surfer after their
first visit to your site, how do you remind them about your
product six more times?
Will you invite them to use a 'Bookmark Now!' link?
Oh really?
Have you ever seen a 'Favorites' file? I use the term
'file' loosely. 'Filing' is rarely involved, and it's
unlikely anyone will find your site again amidst his or her
500 other favorite sites.
Maybe you simply HOPE that they'll remember your name, your
company name or your URL?
How many ULR's do YOU remember after surfing for an hour or
two?
Even if those methods DID work to bring your visitors back,
would reading your sales copy six more times really convince
them to buy your products?
Not likely.
That's why Internet marketing experts all agree, that
without a list or newsletter, you are losing
sales and money.
Put simply, an ezine is ABSOLUTELY ESSENTIAL if
your ebusiness is to achieve its maximum potential.
What is the first thing most people do when they turn on
their computers in the morning? They read their email! If
your newsletter is in their Inbox, your product gets seen
before the competition's site is visited.
And an ezine itself is relatively simple to set up.
Don't use software that resides on your computer to build
your list.
Why not?
Because as your list grows in size, you run the risk of
having your ISP shut down your connection for excessive
bandwidth use or allegations of sp*am. It happened to me and
it's a costly mistake that you can and should avoid.
Instead, buy service from one of the many companies offering
mailing lists and autoresponders.
Your customer acquisition costs decrease as your list grows,
while your autoresponder service charges remain the same.
That makes publishing an ezine the LEAST expensive way to
build relationships with your website visitors.
Your effort and investment WILL pay off.
A newsletter that readers look forward to can grow to
thousands and tens of thousands of people.
A conversion rate as low as one percent on a very large list
can be a large reward in exchange for the time it takes you
to write your newsletter.
Do it today. Get your autoresponder service, start your own
ezine and expose yourself!
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