The List: Don't Do Business Without It
By Rosalind Gardner

The biggest mistake I see online marketers make is that they aren't building their own list.

It's a HUGE faux pas, and here's why.

Customers must be exposed to a product an average of 7 times before they buy.

So, if you don't have a way to contact a surfer after their first visit to your site, how do you remind them about your product six more times?

Will you invite them to use a 'Bookmark Now!' link?

Oh really?

Have you ever seen a 'Favorites' file? I use the term 'file' loosely. 'Filing' is rarely involved, and it's unlikely anyone will find your site again amidst his or her 500 other favorite sites.

Maybe you simply HOPE that they'll remember your name, your company name or your URL?

How many ULR's do YOU remember after surfing for an hour or two?

Even if those methods DID work to bring your visitors back, would reading your sales copy six more times really convince them to buy your products?

Not likely.

That's why Internet marketing experts all agree, that without a list or newsletter, you are losing sales and money.

Put simply, an ezine is ABSOLUTELY ESSENTIAL if your ebusiness is to achieve its maximum potential.

What is the first thing most people do when they turn on their computers in the morning? They read their email! If your newsletter is in their Inbox, your product gets seen before the competition's site is visited.

And an ezine itself is relatively simple to set up.

Don't use software that resides on your computer to build your list.

Why not?

Because as your list grows in size, you run the risk of having your ISP shut down your connection for excessive bandwidth use or allegations of sp*am. It happened to me and it's a costly mistake that you can and should avoid.

Instead, buy service from one of the many companies offering mailing lists and autoresponders.

Your customer acquisition costs decrease as your list grows, while your autoresponder service charges remain the same.

That makes publishing an ezine the LEAST expensive way to build relationships with your website visitors.

Your effort and investment WILL pay off.

A newsletter that readers look forward to can grow to thousands and tens of thousands of people.

A conversion rate as low as one percent on a very large list can be a large reward in exchange for the time it takes you to write your newsletter.

Do it today. Get your autoresponder service, start your own ezine and expose yourself! ====================================================
Article by Rosalind Gardner, publisher of the "Net Profits Coach" ezine, and author of the best-selling "Super Affiliate Handbook: How I Made $436,797 Last Year Selling Other People's Stuff Online". Learn from an expert. Sign up for the NPC today at

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