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The Power Of Email: 1 to 1
The 3 most important rules of marketing are target, target and target.
If you at least talking to the right people, not only will you
get heard but you are very likely to get interest from your
potential prospect in what you are selling.
Just like advertising in your local Yellow Pages the internet is
similar. You don't put an advert for motor cars in amongst
advertising agencies. Just the same there is no point sending
an email about your hot new business selling the latest in Cargo and
handling packaging to webmasters who work for design or consulting
companies. Their business is designing sites for clients, it's
rare that they would have need to maintain a large shipping
and handling operation.
Too easily many automated email extraction robots or software pick up
lots of unrelated email addresses. The internet is
incredibly dynamic, as we all know, and there are many times where
links and documents cross paths - this is the dilemma for
marketers working the internet. YOU have to define and follow
the path doing the business. And email is personal so it can be
offensive to some to send a message about apateirs to a manager
of a fast food restraint.
The secret is to be able to gather a collection of links that are related
to your potential prospects interests, usually using a
search engine or links directory and then gathering them into your
book marks.
Once you have your links you'd then going browsing from link to
link, finding the email on the page and then sending your
potential prospect an email. What you'll find is you will use much
the same message over and over - so you will end up having
Notepad open with your template message, that you use to copy
and paste again and again.
This is the most effective and non return-flaming type of marketing and
your results can be as high as 90% positive return.
Although it is effective - it takes time and the mastering of integrating
several programs.
Recently 2bpop developed,
as an in-house tool, a web control software that you use to gather links of sites where
you might find
your target prospects and then go from link to link deciding whether it is worthwhile
to contact them and if so sending a template
message. Essentially they developed a system where you could email 100's and
as many, as many 100's of people an hour with a
response rate between a minimum of 10% and as high as 90% at times
- and zero flame returns. Basically we hit our
targets right on the head.
They have just released their in-house tool as a freeware software offering,
to all on the net who need gather bunches of links and
then browse web sites of a particular interest with the ability to immediately
email a template email with a click as soon as the
page downloads. The uses goes further and benefit not just marketers.
As you can gather and index links, link titles, keywords
and descriptions you can also email people on those sites immediately.
Researchers, shoppers and job seekers will also find
great use. Feel free to download your free copy.
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